Gertrud, an Israeli fashion house, was founded in Tel Aviv on 1991 by Neta Tevet and Ruth Milgrum. In its early days, Gertrud was a specialized boutique for undergarments and clothes, focusing on selective export as well as design and local manufacturing. The volume of the house’s design increased over the years, and today it leads the seasonal collections. We are still balancing between sleep and lounge and fashion items. We believe that the two sections not only complete each other, but that the tension between them is an endless source of inspiration for our collections. Gertrud design is aimed first and foremost to the female body. The fabrics are suitable for the Israeli climate, and the production is executed with great attention to details, finishing and local, fair manufacturing. The fashion arising from this continuous dialogue is relaxed and sensitive, offering a loving hug to a variety of body types. Loyal clientele requisites our love, growing with each season. Gertrud now has five boutiques and an online shop.




Bitan Aharon 

Bitans Shopping Center, Bitan Aharon 
Sun-Thu 09:00-19:30
Fri. 09:30-14:30
T. +972 9 8665716

Tel Aviv

Frishman 77, Tel Aviv
Sun-Thu 10:00-19:30
Fri. 10:00-15:00
T. +972 3 5239902


Ramat Ha- Sharon

Osishkin 44a, Ramat ha- Sharon 
Sun-Thu 10:00-19:30
Fri. 10:00-15:00
T. +972 3 5473648 

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T. +97236399586